Global Product Management Talk: Becoming The Social Product Manager w/ Ed Brill, IBM Exec & Author
by prodmgmttalk

Social business tools can help product and brand managers to become more engaged, transparent, and agile, leading to better business outcomes. IBM executive Ed Brill discusses IBM's social business journey, inserting social into business processes and connecting people with people to deliver faster innovation, better responsiveness, and increased customer satisfaction.

"Product managers have an incredible opportunity to leverage social business tools, beyond the typical sales and marketing uses in place today. I am looking forward to being on the Global Product Management Talk to expand the understanding of this opportunity to product managers across industries worldwide!" says Ed Brill, Author of "Opting In."

Ed Brill, Director, Social Business and Collaboration Solutions, IBM and Author, "Opting In" joins host, Cindy F. Solomon, on Monday, June 17, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.

Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmttalk


Listen! http://bit.ly/19anIx2
Call in to talk on the show (323) 927-2957 and participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk

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NOTE: DAY & TIME
Monday, June 17, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST Boston.

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Listen! http://bit.ly/19anIx2

Background resources: http://bit.ly/122Vvlq
Follow for reminders: http://bit.ly/nbw9Yr
Curated Content: http://bit.ly/TV4Dsp
Participate! http://bit.ly/eC3D09
Survey: http://bit.ly/XejfWi

About Ed Brill

Ed Brill is Director, Social Business and Collaboration Solutions, IBM. Brill is responsible for the product and market strategy for IBM's messaging, collaboration, communications, and productivity products, including Lotus Notes and Domino, IBM SmartCloud Notes, IBM Sametime, Lotus Symphony, IBM Docs, and other related social business solutions. Brill's focus is on extending and growing the success of these solutions through customer engagement, partner ecosystem development, and harnessing the breadth and depth of the IBM organization. Ed is the author of the IBM Press book, "Opting In: Lessons in Social Business from a Fortune 500 Product Manager", published in January, 2013.
Twitter @EdBrill
Linkedin http://linkedin.com/in/edbrill

About Opting In
Opting In: Lessons in Social Business from a Fortune 500 Product Manager
In Opting In, you will learn how to be successful in social business, based on the strategy and lessons learned as IBM adopted a culture of transformation and engagement. Brill candidly shares the best practices, challenges, and results of IBM's social business transformation. Opting In outlines the process of becoming a social business, through organizational commitment, cultural change, the right tools, and a strategy for engagement. Brill helps readers develop individual strategies and a roadmap for using social business tools, from time and place considerations, volume and amplification, offense and defense considerations, through building an army of advocates.
http://amzn.to/1061cib

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Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag
Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3

Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk
Q1 What is a social business as defined by IBM? #prodmgmt #prodmgmttalk @EdBrill bit.ly/19anIx2

Q2 What is a "social product manager"? #prodmgmt #prodmgmttalk @EdBrill bit.ly/19anIx2

Q3 How does an individual product manager affect their marketplace? #prodmgmt #prodmgmttalk @EdBrill bit.ly/19anIx2

Q4 What are some of the best tools for social product managers? #prodmgmt #prodmgmttalk @EdBrill bit.ly/19anIx2

Q5 What are some of the risks associated with product management and social business? #prodmgmt #prodmgmttalk @EdBrill bit.ly/19anIx2

Q6 How will product management evolve through use of social business tools?
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About The Global Product Management Talk
The Global Product Management Talk is a discussion of vital issues affecting professionals passionate about products, business process, product management, startups, marketing, innovation and excellence.
Global Product Management Talk: http://www.prodmgmttalk.com
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Brought to you this week by:

The AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.aipmm.com
AIPMM News & Views email newsletter: http://www.aipmm.com/
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Sprint.ly is project management software that brings in the entire corporation to the software development process by showing managers and non-engineers a top-level view of what the programmers are doing.
Site: https://sprint.ly
Blog: http://blog.sprint.ly/
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Sponsumo solves the headaches of managing conferences and other events, and allows you to focus on relationships and sales. Sign up for a trial account at sponsumo.com
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Startup Product
Startup Product is a movement for product excellence through cross-discipline collaboration and holistic product perspective. There is a lifecycle that every product, startup, idea and project passes through to be realized. Focusing on where the product is in its lifecycle enables a conversation that brings us all together on what will serve the product most to arrive at product/market fit, sustain growth and generate revenue streams.
Startup Product Summit SF2 Oct 11, 2013 http://bit.ly/11fNVcU
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Blog: http://startupproduct.wordpress.com
Meetings: http://www.meetup.com/
StartupProductTalks/
Bring Startup Product Talks and Summit to your community! http://www.meetup.com/StartupProduct
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Twitter: http://www.twitter.com/startupproduct
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Music courtesy of @BlameSally http://www.BlameSally.com
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Disclaimer
Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.

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