Global Product Management Talk On The Future Of Content Marketing Feb 11, 2013
by prodmgmttalk

Guillaume Decugis, Co-founder And CEO Of Scoop.it, Will Discuss The Latest Data And Content Trends Affecting The Future Of Product Marketing

When Guillaume Decugis founded Scoop.it in 2010, he wanted to create a social media platform that allows businesses to stand out in an increasingly crowded online world. Today, the company attracts more than 5 million small business, enterprise and professional users monthly and continues to grow.

Guillaume Decugis, Co-founder And CEO Of Scoop.it, will be live in the studio to discuss the latest content trends that are shaping product marketing on Monday, February 11, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST Boston.

Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk.

"I look forward to participating in a lively dialogue with the Global Product Management community about their thoughts, observations and insights into the content marketing world," said Guillaume.

Guillame recently gave a presentation on How To Reach Escape Velocity through Lean Content Marketing at the Startup Product Summit in San Francisco on February 7, 2013.

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NOTE: DAY & TIME!
Monday, February 11, 2013 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST Boston.
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---->WIN!
Active tweeters will be entered into a drawing to win 3 Months free to scoop.it PRO chosen at random.

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Listen! http://bit.ly/XtHRGc
Mark your calendar with the correct time: http://bit.ly/Z0Gp4G
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The Global Product Management Talk features an expert guest discussing pre-posted questions with Cindy F. Solomon, co-hosts, and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. More information available at http://www.prodmgmttalk.com Get reminders and listen live by following http://www.blogtalkradio.com/prodmgmttalk

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Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag
Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3

Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk

Q1 What are the Content Issues that Should Matter to Product Marketers in 2013?
Q2 How Can Product Marketers Conquer Content Marketing Once and For All
Q3 Are you Investing Enough in Content Marketing?
Q4 Do You Have Social Media Paralysis
Q5 What are the 3 Mistakes Brands and Companies Make With Content Marketing
Q6 What can Product Marketers Learn from Richard Branson About Content

About Guillaume Decugis
When Guillaume Decugis founded Scoop.it in 2010, he wanted to create a social media platform that allows businesses to stand out in an increasingly crowded online world. Today, the company attracts more than 5 million small business, enterprise and professional users monthly and growing. Guillaume’s previous company, Musiwave, became the leading Mobile Music Service Provider in Europe and was sold to Microsoft for $120 million in 2006. Guillaume also launched Goojet, a mobile social media which topped 1m downloads in France at the end of 2010. He graduated with a Masters in Engineering at Stanford University.
@gdecugis

About Scoop.it
Scoop.it lets you share ideas that matter and shine on the Web through beautiful topic pages. Collect relevant content and add your insight to attract an avid audience. Whether you’re a professional or educator representing a business or nonprofit, Scoop.it will help you efficiently and effectively build your online presence. Scoop.it is a one-stop shop for social media and content curation publishing. When you post on your topic page, you can easily share to your social networks including Twitter, Facebook, LinkedIn and Google+. Advanced analytics available on Scoop.it Pro and customizable pages, post scheduling and Wordpress integration available on Scoop.it Business. Launched in November 2011, Scoop.it is headquartered in San Francisco, CA. with offices in Toulouse, France. Scoop.it has received Series A funding from Partech International, Orkos, Elaia and IXO.
http://scoop.it
@scoopit

About Global Product Management Talk

The Global Product Management Talk is a featured business podcast on the BlogTalkRadio network curated by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following http://www.blogtalkradio.com/
prodmgmttalk More information available at http://www.prodmgmttalk.com

Global Product Management Talk: http://www.prodmgmttalk.com
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Brought to you this week by:

AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America.

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.aipmm.com
AIPMM News & Views email newsletter: http://www.aipmm.com/
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This episode of the Global Product Management Talk brought to you by Sprint.ly. Don't ask how it's going; watch how it's going with Sprint.ly. You can find them on the web at sprint dot ly.

Sprint.ly is project management software that brings in the entire corporation to the software development process by showing managers and non-engineers a top-level view of what the programmers are doing.
Site: https://sprint.ly
Blog: http://blog.sprint.ly/
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Broadcast recorded live at Studio132 by BZLewis http://www.studio132.com
Music courtesy of Blame Sally. http://www.BlameSally.com Performing at the Great American Music Hall in San Francisco on May 11th, 2013

Disclaimer
Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.

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