Sean Campbell, Co-Founder, Cascade Insights Discusses Competitive Intelligence Frameworks For Deciphering Changing Market Forces And Customer Needs
To gain a business advantage in today’s market, one must not only be quick, agile, and in-tune with customers, but must have a solid understanding of where the competition is at and where it is heading. Product Managers need a rich analytical toolbox in hand so they can better understand their market, react to changing customer needs, and grow their overall share of the market. Knowledge of specific competitive intelligence frameworks and how to apply them will better enable product professionals to analyze competitors, develop winning strategies, and build better products.
Sean Campbell, Co-Founder, Cascade Insights will discuss Competitive Intelligence Frameworks For Deciphering Changing Market Forces And Customer Needs on Monday, December 17, 2012 at the simultaneous times of 9:00 AM Pacific Time, 10:00 AM MST Denver, 11:00 AM CST Chicago, and 12 Noon EST Boston. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk.
Sean says, "Regularly, Scott Swigart and I discuss pertinent issues on the CI Life podcast. I'm looking forward to joining the Global Product Management Talk format and socratic twitter chat - a novel approach for talking about these frameworks with tweets and blogtalkradio community."
NOTE: DAY & TIME!
Monday, December 17, 2012 at the simultaneous times of 9:00 AM Pacific Time, 10:00 AM MST Denver, 11:00 AM CST Chicago, and 12 Noon EST Boston
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Tweeters will get access to a free copy of the book, Going beyond Google, Gathering Internet Intelligence
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The Global Product Management Talk features an expert guest discussing pre-posted questions with Cindy F. Solomon, co-hosts, and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. More information available at http://www.prodmgmttalk.com Get reminders and listen live by following http://www.blogtalkradio.com/prodmgmttalk
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Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3
Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk
Q1 How do you make sense of all the data you're collecting about your product, the market, the competitors? http://bit.ly/Z0h0sg #prodmgmt #prodmgmttalk
Q2 How do you distinguish between what information is essential, and what is a distraction? http://bit.ly/Z0h0sg #prodmgmt #prodmgmttalk
Q3 How do you extract insights from the research data? http://bit.ly/Z0h0sg #prodmgmt #prodmgmttalk
Q4 Why is pattern recognition important for product success? http://bit.ly/Z0h0sg #prodmgmt #prodmgmttalk
Q5 What is the OODA loop and how does it affect strategy? http://bit.ly/Z0h0sg #prodmgmt #prodmgmttalk
Q6 How do you distinguish between sustaining vs. disruptive product innovation and technology trends? http://bit.ly/Z0h0sg #prodmgmt #prodmgmttalk
Q7 Why is scenario planning preferable to other methodologies? http://bit.ly/Z0h0sg #prodmgmt #prodmgmttalk
Q8 Why don't people scenario plan? http://bit.ly/Z0h0sg #prodmgmt #prodmgmttalk
Q9 How do you test the effectiveness of the chosen scenarios? http://bit.ly/Z0h0sg #prodmgmt #prodmgmttalk
About Sean Campbell
Sean Campbell, Principal, Cascade Insights acquired his expertise in competitive intelligence from nearly 20 years of working with leading-edge hardware and software technologies long before they became mainstream. As a recognized thought leader in the competitive intelligence community, Sean is regularly requested to speak at national events on competitive intelligence and industry analysis. He received the Catalyst Award from Strategic and Competitive Intelligence Professionals (SCIP) and co-chaired the Oregon SCIP chapter. Additionally, Sean is a contributing assistant professor at Willamette University's Atkinson Graduate School of Management, where he teaches industry analysis and competitive intelligence.
Contact: sean at cascadeinsights dot com
About Cascade Insights
Cascade Insights is a recognized leader with a proven track record of providing technology companies around the globe with the insights necessary to navigate and win in a competitive landscape by providing sophisticated insights.
Podcast: "CI Life" - A Competitive Intelligence Podcast
About Global Product Management Talk
The Global Product Management Talk is curated by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. Everyone is invited including Agile practitioners, User Experience, Designers, Content and Community Managers, Product Marketing, Brand Management, Program Managers and Project Managers, Customer Service and Support, Social Media, Strategists and Innovation Management, CEOs, Founders, and all those involved with developing, designing & launching products, innovation and startups through out the entire product lifecycle process to guarantee successful products and companies.
As a top 10 business podcast on the BlogTalkRadio network, we receive >18,000 listens per week! Imagine your brand engaged with our audience for over 50 minutes on their personal devices! Sponsor us: http://bit.ly/gF0Tt3
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Platinum Sponsor: AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America.
The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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Thanks to our broadcast sponsor: Atlassian
Software is transforming the world – Atlassian is helping transform the teams building it. Atlassian helps innovators everywhere plan, build, and launch great software. Find out why more than 21,000 companies of all sizes use our issue tracking, collaboration, and software development products to work faster and smarter, together. http://atlassian.com
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Listen! Global Product Management Talk On The Power Of Pattern Recognition For Product Success | PRLog
Global Product Management Talk On The Power Of Pattern Recognition For Product Success. Sean Campbell, Principal, Cascade Insights Discusses Competitive Intelligence Frameworks For Deciphering Changing Market Forces And Customer Needs - PR12041387
Dec 17 Transcript Cleaning - #ProdMgmtTalk
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iTunes - Podcasts - CI Life by Sean Campbell and Scott Swigart
Download past episodes or subscribe to future episodes for free from CI Life by Sean Campbell and Scott Swigart on the iTunes Store.
AIPMM Webinars for Product Management
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Competitive Intelligence Frameworks For Product Success 12/17 by ProdMgmtTalk | Blog Talk Radio
Sean Campbell, Principal, Cascade Insights Discusses Competitive Intelligence Frameworks and the Power Of Pattern Recognition For Deciphering Changing Market Forces And Customer Needs @sean_campbell Sean says, "Regularly, Scott Swigart and I discuss pertinent issues on the CI Life podcast. The Global Product Management Talk combined with the socratic twitter chat is a novel format for talking about frameworks with the product professional community." Background Resources: http://bit.ly/128fhQp
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