Global Product Management Talk On Proper Product Positioning
Jerry Rackley, Vice President of Marketing & Product Development, Demand Metric, Discusses The Distinct Advantages Of Proper Positioning For Product Success
There is tremendous and growing competition for the attention span of people in your target market. When you consider how many promotional messages the average person is subjected to in a day, the fact that any of yours get through may seem nothing short of miraculous. All marketers strive to rise above their market's noise level and be heard. What is the best way to do this?
The answer begins with Positioning, the creation of a unique market position your customers will recognize and value. Firms that position their companies and products effectively have an advantage when it comes to being seen and heard.
Jerry Rackley, Chief Analyst at Demand Metric will discuss what Positioning is, why it is so important and ways to do it effectively at the weekly Global Product Management Talk on Monday, December 10, 2012 at the simultaneous times of 9:00 AM Pacific Time, 10:00 AM MST Denver, 11:00 AM CST Chicago, and 12 Noon EST Boston. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk.
Jerry affirms, "I'm excited to discuss how properly positioning a company and its products is a critical factor for success with the Global Product Management Talk audience. When a solution just can not seem to get traction in the market, often the problem is not the product; it is how it is positioned, and this is not something easily identified by people too close to the product."
NOTE: DAY & TIME!
Monday, December 10, 2012 at the simultaneous times of 9:00 AM Pacific Time, 10:00 AM MST Denver, 11:00 AM CST Chicago, and 12 Noon EST Boston.
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Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3
Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk
Q1 When in the product lifecycle should you determine it's market positioning? #prodmgmt #prodmgmttalk http://bit.ly/YbOiUL
Q2 Does it make sense to think about positioning beyond the product launch? #prodmgmt #prodmgmttalk http://bit.ly/YbOiUL
Q3 When is it necessary to position a product? #prodmgmt #prodmgmttalk http://bit.ly/YbOiUL
Q4 Do currently successful products require positioning in the marketplace? #prodmgmt #prodmgmttalk http://bit.ly/YbOiUL
Q5 How do you position a commodity product? #prodmgmt #prodmgmttalk http://bit.ly/YbOiUL
Q6 Does it even make sense to try to position a commodity product? #prodmgmt #prodmgmttalk http://bit.ly/YbOiUL
Q7 How marketing-oriented should a positioning statement be? #prodmgmt #prodmgmttalk http://bit.ly/YbOiUL
Q8 Should positioning statements contain words like "world class" or other marketing superlatives? #prodmgmt #prodmgmttalk http://bit.ly/YbOiUL
Q9 Any examples of great product positioning over the life of the product? #prodmgmt #prodmgmttalk http://bit.ly/YbOiUL
About Jerry Rackley
Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business.
Email: jwrackley at gmail dot com
About Demand Metric
Demand Metric is a specialized community built around the needs of Marketing professionals and consultants. We research 'best-practices' and provide premium tools & template, consulting methodologies & guides, workshops, and advisory services to over 12,000 members in more than 75 countries. We have been in business since 2006 and work with small start-ups and consulting firms right up to large organizations such as Chevron, Apple, Kraft Foods, Bank of America, Caterpillar, Aon, Citizens Business Bank, and Siemens.
About Global Product Management Talk
The Global Product Management Talk is curated by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. Everyone is invited including Agile practitioners, User Experience, Designers, Content and Community Managers, Product Marketing, Brand Management, Program Managers and Project Managers, Customer Service and Support, Social Media, Strategists and Innovation Management, CEOs, Founders, and all those involved with developing, designing & launching products, innovation and startups through out the entire product lifecycle process to guarantee successful products and companies.
Global Product Management Talk is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting designed to bring Product Talks to product professionals wherever they are. As a top 10 business podcast on the BlogTalkRadio network, we receive >12,000 listens per week! Imagine your brand engaged with our audience for over 50 minutes on their personal devices! Sponsor us: http://bit.ly/gF0Tt3
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The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America.
The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.
Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk Call in to talk on the show (323) 927-2957 and participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk.
Storify of tweets and content
Jerry Rackley, Vice President of Marketing & Product Development, Demand Metric, Discusses The Distinct Advantages Of Proper Positioning For Product Success on #ProdMgmtTalk December 20, 2012 with @CindyFSolomon
Positioning Statement Worksheet | Demand Metric
A worksheet to define a positioning statement that describes your product and its differentiation.
Positioning: When knowing too much is a liability
By Jerry Rackley inside AIPMM Article archives from AIPMM Product Management News and Views http://www.aipmm.com/subscribe
Event Time Announcer - #ProdMgmtTalk 12/10 Proper Product Positioning w/Jerry Rackley, Demand Metric
Event Time Announcer shows time for #ProdMgmtTalk 12/10 Proper Product Positioning w/Jerry Rackley, Demand Metric in locations all over the world. In San Francisco it happens on lundi 10 décembre 2012, 09 h 00 m 00.
Global Product Management Talk On Proper Product Positioning | PRLog
Global Product Management Talk On Proper Product Positioning. Jerry Rackley, Vice President of Marketing & Product Development, Demand Metric, Discusses The Distinct Advantages Of Proper Positioning For Product Success - PR12035807
Dec 10: Global Product Management Talk On Proper Product Positioning
erry affirms, "I'm excited to discuss how properly positioning a company and its products is a critical factor for success with the Global Product Management Ta
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Global Product Management Talk presents Global Product Management Talk on Twitter @ProdMgmtTalk -- Monday, December 10, 2012
Webinar: Positioning for Marketing Success | Demand Metric
This free webinar is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.
Dec 10, 2012 Transcript Cleaning - #ProdMgmtTalk
Produced by @CindyFSolomon For People passionate about product success that don’t get a chance to leave their desk and participate in Product Talks in person, we bring Product Talks to you via podcast & Twitter Chat weekly. Follow http://www.blogtalkradio.com/ProdMgmtTalk On Twitter @ProdMgmtTalk Use hashtag #ProdMgmtTalk
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