Global Product Management Talk: Value Innovation Process with Dick Lee, Innovation Guru
by prodmgmttalk

Global Product Management Talk On The Value Innovation Process with Richard Lee

Richard (Dick) Lee, Founder, Value Innovations, Inc. And Co-Author, Value Innovations Works, Discusses How To Deliver Exceptional Value To The Most Important Customers In Your Value Chains

Most companies today use some form of a Phase-Gate or Toll-Gate process to manage commercialization of their new services or products. These processes are typically over-engineered and lead primarily to incremental improvements. Recently, Christensen et al. have asserted Phase-Gate processes sabotage innovationa. The Value Innovation Process breathes the fresh air Phase-Gate and Toll-Gate processes need and will minimize, the “garbage in, garbage out” phenomenon many companies are experiencing.

Richard (Dick) Lee, Founder of Value Innovations, Inc. and Co-author of the book, "Value Innovation Works." will speak at the weekly Global Product Management Talk on Monday, November 19, 2012 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12 Noon CST Chicago, and 1:00 PM EST New York. Participants are welcome to listen live at, call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and tweeting using the hashtag #ProdMgmtTalk.

Dick says, "I'm honored to talk about effective methods of achieving innovation with Global Product Management Talk audience. Innovation and product management are keys to growing the US economy...businesses must grow and when they do, we will create jobs!"

Monday, November 19, 2012 at the simultaneous times of 10:00 AM Pacific Time, 11:00 AM MST Denver, 12:00 Noon CST Chicago, and 1:00 PM EST New York.

---->WIN The Book!
Top Tweeters will win a free copy of the book, Value Innovation Works!

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The Global Product Management Talk features an expert guest discussing pre-posted questions with Cindy F. Solomon, co-hosts, and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. More information available at Get reminders and listen live by following

Today's co-host is Chad McAllister, PhD, NPDP, PMP
About Chad
Founder, Product Innovation Educators
Chad is certified by PDMA as a New Product Development Professional and is licensed to provide NPDP training. He is also certified by PMI as a Project Management Professional. He is an experienced product and project manager who has conducted corporate training, workshops and presentations for more than 20 years. His education includes a PhD in Organization and Management, and MS and BS degrees in Electrical Engineering. Chad also teaches on the ground and online graduate classes, as well as mentors PhD students.

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Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3

Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk

Q1 What is innovation? #prodmgmt #prodmgmttalk

Q2 What is Value Innovation? #prodmgmt #prodmgmttalk

Q3 How is Value Innovation distinct from other forms of innovation (Open, Disruptive, Customer Centric, Outcome Driven, Strategic, Management, Reverse, Relentless, etc.) #prodmgmt #prodmgmttalk

Q4 Where does Value Innovation fit in the product management lifecycle? #prodmgmt #prodmgmttalk

Q5 What is the Value Innovation Process? #prodmgmt #prodmgmttalk

Q6 Where does Value Innovation work well? #prodmgmt #prodmgmttalk

Q7 Who is using Value Innovation well today? #prodmgmt #prodmgmttalk

Q8 How can startups implement the Value Innovation Process? #prodmgmt #prodmgmttalk

Q9 What are the benefits of implementing the Value Innovation Process? #prodmgmt #prodmgmttalk


About Richard Lee
Richard (“Dick”) K. Lee is president and CEO of Value Innovations, Inc (Vi). Dick is a past member of the BOD and three time past chairman of the emeriti committee of the Industrial Research Institute.

Dick has been the VP and General Manager of two divisions of Fortune 500 companies [Gould Inc. and McGraw Edison], the VP R&D at Pharmaseal, the manufacturing arm of American Hospital Supply, and the VP Strategic Business Operations at Johns Manville. Dick received his Ph. D. in inorganic chemistry from the University of London in 1968.


About The Book, Value Innovation Works
A pragmatic, repeatable guide to uncovering your Blue Ocean opportunities using the 10-Step Value Innovation Process. Enabling tools for each of the 10-Steps are explained in detail and examples are provided throughout. At the end of each chapter there are helpful “Next Steps” and “Takeaways” sections.

About Global Product Management Talk
The Global Product Management Talk is curated by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. Everyone is invited including Agile practitioners, User Experience, Designers, Content and Community Managers, Product Marketing, Brand Management, Program Managers and Project Managers, Customer Service and Support, Social Media, Strategists and Innovation Management, CEOs, Founders, and all those involved with developing, designing & launching products, innovation and startups through out the entire product lifecycle process to guarantee successful products and companies.

Global Product Management Talk is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting designed to bring Product Talks to product professionals wherever they are. As a top 10 business podcast on the BlogTalkRadio network, we receive >12,000 listens per week! Imagine your brand engaged with our audience for over 50 minutes on their personal devices! Sponsor us:

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Brought to you this week by the AIPMM

The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America.

The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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Intro theme music is provided by and the great Mark Blasco! Broadcast recorded live at Studio132 by BZLewis

Thanks to our broadcast sponsor: Atlassian
Software is transforming the world – Atlassian is helping transform the teams building it. Atlassian helps innovators everywhere plan, build, and launch great software. Find out why more than 21,000 companies of all sizes use our issue tracking, collaboration, and software development products to work faster and smarter, together.

Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.

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