Global Product Management Talk On Advances In Product Marketing Methodologies
William Reed, Managing Director And Co-Founder, Aventi Group, Discusses How To Leverage Proven Product Marketing Methodologies With Ground-breaking Innovation To Improve Product Ideation And Launch Success
San Francisco - Dramatic transformations have taken place in the technology industry over the last decade with the advent of social networking, the growth of cloud-based applications and reduced IT budgets. In order to keep pace, companies of all sizes must quickly adapt to market opportunities. Unfortunately, most executives are constrained by the daily demands of running a dynamic business, responding to customer needs, and meeting forecasts. This discussion will identify how to leverage proven product marketing methodologies with ground breaking innovation to improve product ideation and launch success.
William Reed, Managing Director And Co-Founder, Aventi Group, will speak at the weekly Global Product Management Talk on Monday, October 22, 2012 at the simultaneous times of 4:00 PM Pacific Time, 6 PM CST Chicago, and Tuesday, October 23 at 9 AM in Sydney, Australia. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 or Tweet using the hashtag #ProdMgmtTalk.
----------------------------------------------------------------------------------------------
NOTE: DAY & TIME!
Monday, October 22, 2012 at the simultaneous times of 4:00 PM Pacific Time, 6 PM CST Chicago, and Tuesday, October 23 at 9 AM in Sydney, Australia
----------------------------------------------------------------------------------------------
Bill says, "I am excited to be participating with the Global Product Management community to discuss best practice methodologies for product marketing. Aventi Group has helped dozens of clients with our Vector for Product Marketing approach and I feel honored to share some of these success stories with the community."
------------------------------------
Background resources: http://bit.ly/MYIJOz
Mark your calendar with the correct time: http://bit.ly/TAyh4F
Follow for reminders: http://bit.ly/nbw9Yr
Curated Content: http://bit.ly/xHe37N
Participate! http://bit.ly/eC3D09
------------------------------------
Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk http://bit.ly/MYIJOz
Q1 How has the discipline of product marketing changes in the last few years? #prodmgmt #prodmgmttalk http://bit.ly/MYIJOz
Q2 What can emerging smaller firms learn from practices used by large companies? #prodmgmt #prodmgmttalk http://bit.ly/MYIJOz
Q3 How does traditional marketing communications overlap with product marketing? #prodmgmt #prodmgmttalk http://bit.ly/MYIJOz
Q4 Should product marketers be concerned with demand generation? #prodmgmt #prodmgmttalk http://bit.ly/MYIJOz
Q5 How important is messaging in relation to product marketing? #prodmgmt #prodmgmttalk http://bit.ly/MYIJOz
Q6 How should product marketing leverage branding? #prodmgmt #prodmgmttalk http://bit.ly/MYIJOz
Q7 Why should product marketing professionals be concerned with sales methodologies? #prodmgmt #prodmgmttalk http://bit.ly/MYIJOz
Q8 What templates or tools will best help product marketers? #prodmgmt #prodmgmttalk http://bit.ly/MYIJOz
Q9 What are some good success story examples? #prodmgmt #prodmgmttalk http://bit.ly/MYIJOz
Q10 What is Vector and how does that relate to product marketing? #prodmgmt #prodmgmttalk http://bit.ly/MYIJOz
----------------------------------------------------------------------------------------------
Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following http://www.blogtalkradio.com/prodmgmttalk
About William Reed
William Craig Reed is a Managing Director and Co-Founder with Aventi Group. He has over twenty years experience as a business development, sales and marketing executive with successful technology firms. Bill previously served at VP Marketing and Board Director for the Silicon Valley American Marketing Association. Bill is the New York Times Bestselling author of five books and holds an MBA from CCU.
Contact
Aventi Group
201 Spear Street
Suite 1100
San Francisco, CA 94105
Phone: 415.230.5367
http://www.aventigroup.com
About Global Product Management Talk
The Global Product Management Talk is curated by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. Everyone is invited including Agile practitioners, User Experience, Designers, Content and Community Managers, Product Marketing, Brand Management, Program Managers and Project Managers, Customer Service and Support, Social Media, Strategists and Innovation Management, CEOs, Founders, and all those involved with developing, designing & launching products, innovation and startups through out the entire product lifecycle process to guarantee successful products and companies.
Global Product Management Talk is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting designed to bring Product Talks to product professionals wherever they are.
Global Product Management Talk: http://www.prodmgmttalk.com
Converse with us on twitter Follow @ProdMgmtTalk Hashtag #ProdMgmtTalk
http://twebevent.com/prodmgmttalk
Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Like Us on Facebook http://on.fb.me/lR0RNP
Join Us on LinkedIn http://linkd.in/jRmwRx
Speaker Schedule http://t.co/R3OL7BDj
Listen on iTunes http://bit.ly/silH98
Android App http://bit.ly/tEeWFx
Curations http://bit.ly/xHe37N
Newsletter http://t.co/IVVFirUe
Recaps http://bit.ly/slnpP2
Twitter @ProdMgmtTalk
Brought to you this week by the AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM, Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
Please visit our sponsor at http://www.aipmm.com http://bit.ly/y78RcK
Subscribe to receive the AIPMM Product Management News & Views email newsletter: http://bit.ly/P9zqwU
Sponsor us and reach a global audience of product professionals!
http://bit.ly/gF0Tt3
Our intro theme music is provided by podcastthemes.com and the great Mark Blasco!
Disclaimer
Specifications are subject to change, without notice. While due caution has been exercised in the production of this document, possible errors and omissions are unintentional.
-
Pack of Links
Background resources
http://bit.ly/MYIJOz