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Importance Of Backlinks Backlinks are very important due to the fact that how the 3 top search engines work - Google, Yahoo & MSN. This search engines take into account the number of backlinks into their search results ranking algorithm. This means that the more backlinks you have, the higher your website will rank in the related keyword search. This will eventually leads to a lot of traffic since almost all Internet Users will search for the information they want via the various search engines.