8/6/12 Managing Product End Of Life: Killing A Product Or Retiring Gracefully w/ @JohnNewbury
by prodmgmttalk

John Newbury, B2B Marketing Professional, Leads Discussion On The End Of The Product Life Cycle: How To Deal With Product Obsolescence In The Retire Stage

Many businesses fail to realize that releasing a new product is often easier than retiring an old one. While major organizational resources are spent in the product development and release cycles, many times product retirement becomes an expensive afterthought. This discussion will investigate the very back-end of the Product Life Cycle - product obsolescence. This vital but frequently overlooked stage of the PLC plays a hugely significant role in the product portfolio. Managed well, it can re-energize your portfolio, support the innovation process and improve levels of customer loyalty. Managed badly - or worse, not at all - it can be damaging and expensive to the organization and it's customers.

John Newbury, B2B marketing professional joining us from Leicester, Leicestershire, United Kingdom, will speak at the weekly Global Product Management Talk on Monday, August 6, 2012 at the simultaneous times of 2:00 PM Pacific Time, 4 PM CST Chicago, and 10 PM London, England. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk, call in to talk on the show (323) 927-2957 or Tweet using the hashtag #ProdMgmtTalk.

John says, "I'm really delighted to be joining the Global Product Management Talk to lead this discussion, having co-hosted several times. ProdMgmtTalk is such a unique forum for Product Managers, with high-quality insight from a truly global audience. Talking about how to manage a product's end of life stage should enhance everyone's product chops."

Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following http://www.blogtalkradio.com/prodmgmttalk

Cindy F. Solomon, @cindyfsolomon host is joined by co-host Greg Gehrich @GregGehrich

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Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3

Monday, August 6, 2012 at the simultaneous times of 2:00 PM Pacific Time, 4 PM CST Chicago, and 10 PM London, England
Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt

Q1 How does managing product withdrawal differ from managing a product launch? #prodmgmt #prodmgmttalk http://bit.ly/SXHiVd

Q2 What are the early indicators that a product is reaching the end of it's life cycle? #prodmgmt #prodmgmttalk http://bit.ly/SXHiVd

Q3 What is the biggest challenge facing a product manager during the obsolence process? #prodmgmt #prodmgmttalk http://bit.ly/SXHiVd

Q4 How can a well-managed product withdrawal benefit your organisation? #prodmgmt #prodmgmttalk http://bit.ly/SXHiVd

Q5 How do you determine what services/support to provide for a discontinued product? #prodmgmt #prodmgmttalk http://bit.ly/SXHiVd

Q6 Innovation plays a vital role in the early stages of New Product Development - how can innovation also contribute to the later stages of the life cycle? #prodmgmt #prodmgmttalk http://bit.ly/SXHiVd

About John Newbury

I'm a B2B marketing professional who is passionate about new technologies, innovative products and creative thinking. With 12 years experience working for leading international organisations, I've enjoyed the full and varied life that the world of B2B marketing has to offer.

My roles have included product management, marketing strategy, brand strategy, new product development and commercialisation, CRM, business development and channel management. All with a focus on measured contribution to top and bottom line performance.

Email: john.newbury at tremco-illbruck.com
Twitter: @johnnewbury
LinkedIn: http://uk.linkedin.com/in/johnnewbury

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About Greg Gehrich, co-host
Author, "Build It Like A Startup"--product management centered agile and lean innovation and the relentless pursuit of ideal product leadership. Greg is Expert in creating teams to execute complex strategies using collaboration and participative methods. Ability to communicate a strong product vision and align expert sub-teams to meet
specific challenges. Expert in using Agile Product Management methods to evaluate market segmentation, optimize product portfolios, and align technical development with customer needs. Willing to challenge the status quo with collaboratively assessed risk. Seeking a leadership role to help an organization realize the full value of its product portfolios.

LinkedIn: http://www.linkedin.com/in/greggehrich
Blog: http://www.lean-product-innovation.com/
Book: http://www.lean-product-innovation.com/book

About Global Product Management Talk

The Global Product Management Talk is curated by Cindy F. Solomon, CPM, CPMM for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products in an open digital environment inviting live participation. Everyone is invited including Agile practitioners, User Experience, Designers, Content and Community Managers, Product Marketing, Brand Management, Program Managers and Project Managers, Customer Service and Support, Social Media, Strategists and Innovation Management, CEOs, Founders, and all those involved with developing, designing & launching products, innovation and startups through out the entire product lifecycle process to guarantee successful products and companies.

Global Product Management Talk is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting designed to bring Product Talks to product professionals wherever they are.

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Brought to you this week by the AIPMM

The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM, Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.

Please visit our sponsor @AIPMM http://www.aipmm.com to find out about the ProdBOK & upcoming webinars! Subscribe to receive the AIPMM News & Views email newsletter: http://conta.cc/MFxKMe

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  • LISTEN! Podcast | Blog Talk Radio
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    Global Product Management Talk is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions with live audio of thought leader and co-hosts commenting (on Blogtalkradio). Hashtag #ProdMgmtTalk co-hosted by Cindy F. Solomon @cindyfsolomon with guest speakers discussing product management business related issues, broadcast simultaneously on BlogTalkRadio.com/prodmgmttalk Transcripts & podcast available after event.
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