7/16/12 Centralized vs. Decentralized Product Management w/ @HakanKilic Product Management Expert
by prodmgmttalk

Hakan Kilic, Senior Product Manager, leads discussion of what every executive should know about organizational structures in product management.

How do we better align our product teams with our business and development units to drive growth? It’s a tough challenge, and one that executives try to address by deciding on whether the product management team reports to an enterprise management team, or an individual General Manager/Business Unit leader. On one hand, you can drive a corporate wide strategy and optimize development investments across your entire portfolio. On the other hand, you can get deep vertical expertise to drive change that really moves the needle for a specific business.

Hakan Kilic, Seasoned Product Management Expert, will speak at the weekly Global Product Management Talk on Monday, July 16, 2012 at the simultaneous times of 3:00 PM Pacific Time, 5 PM CST Chicago, and 6 PM in Montreal, Canada using the hashtag #ProdMgmtTalk on Twitter.

Hakan says, "The Global Product Management talk is exactly what our profession needs, the sharing of valuable life experiences with thought leaders providing real, in the trenches information on product management. I'm very happy to be involved in that community and share some of my experiences at Ryma and in product management over the last decade."

Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available for on-demand consumption on the web, iTunes, Google Play and mobile devices.

Monday, July 16, 2012 at the simultaneous times of 3:00 PM PT, 5:00 PM CST Chicago, and 6:00 PM in Montreal, Canada
Background resources: http://bit.ly/KKIJW3
Mark your calendar with the correct time: http://bit.ly/NllKjV
Follow for reminders: http://bit.ly/nbw9Yr
Curated Content: http://bit.ly/xHe37N
Participate! http://bit.ly/eC3D09

Questions For Discussion

PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt

Q1 Why do some companies switch between centralized and de-centralized product management?
Q2 What are some of the benefits of a PM reporting to a GM or business line owner?
Q3 What are some of the benefits of a PM reporting into a VP of PM structure separate from the lines of business?
Q4 Is the type of structure aligned with the size of the company and what works best?
Q5 What's one challenge you have today and which structure (centralized or de-centralized PM) would help the most?
Q6 What's more important, product innovation or P&L accountability, and which should PM's worry about more (if you had to choose one)?

About Hakan Kilic

Hakan Kilic is Senior Product Manager and owns the entire platform portfolio at RadialPoint. Previously, he was Director of Product Marketing at Ryma Technology. His expertise includes product and project management processes, implementation and best practices; focus on delivery of products that actually meet market and customer needs; successful product development and launch; and ownership of the P&L. Prior to Ryma, Hakan worked in the telecommunications, voice recognition, biometrics, and process improvement industries. With over 10 years of experience with high tech companies such as Ericsson, Scansoft and Nuance Communications, Hakan has managed several multimillion dollar product lines. He has also contributed to the W3C standards committee around VoiceXML, is Pragmatic Marketing certified and is an active community member and contributor of product management best practices through his experiences in the industry and with Ryma.

Hakan has a Bachelor’s Degree in Computer Engineering from Concordia University, and an MBA in Marketing and Finance from McGill University. He continues to promote the business and technical foundations of solid marketing and product management best practices to large organizations worldwide through his participation in GrandView, the online product management community.
Contact Hakan
Twitter @HakanKilic
Linkedin: http://ca.linkedin.com/in/hkilic

About Co-Host, Greg Geracie
Greg Geracie is the President of Actuation Consulting, a world-class provider of product management advisory services and training courses to some of the nation’s most well known organizations. Actuation Consulting provides popular training courses for product managers as well as product teams. Mr. Geracie is the author of the global best seller Take Charge Product Management© and the Editor-in-Chief of The Guide to the Product Management and Marketing Body of Knowledge© (ProdBOK). This is an industry-wide effort to standardize the practice of product management sponsored by the Association of International Product Management and Marketing (AIPMM). He is also an Adjunct Professor at DePaul University's College of Computing and Digital Media where he teaches a course on high-tech product management. Mr. Geracie earned undergraduate degrees from the University of Vermont and continued his executive education at Harvard, MIT, and the Wharton School. Mr. Geracie is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He has been nominated to the Certification Standards Board for The Association of International Product Marketing and Management (AIPMM). Greg's team recently published the groundbreaking 2012 Study of Product Team Performance Results Whitepaper http://bit.ly/MOjh2r

About Global Product Management Talk

The Global Product Management Talk is curated for passionate product professionals and business owners who want to teach, learn & network about what it takes to produce successful products. Everyone is invited including Agile practitioners, User Experience, Designers, Content and Community Managers, Product Marketing, Brand Management, Program Managers and Project Managers, Customer Service and Support, Social Media, Strategists and Innovation Management, CEOs, Founders, and all those involved with developing, designing & launching products, innovation and startups through the entire product lifecycle process to guarantee successful products and companies.

Global Product Management Talk is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting.

Global Product Management Talk: http://www.prodmgmttalk.com
Converse with us on twitter Follow @ProdMgmtTalk Hashtag #ProdMgmtTalk
Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Like Us on Facebook http://on.fb.me/lR0RNP
Join Us on LinkedIn http://linkd.in/jRmwRx
Speaker Schedule http://t.co/R3OL7BDj
Listen on iTunes http://bit.ly/silH98
Android App http://bit.ly/tEeWFx
Curations http://bit.ly/xHe37N
Newsletter http://t.co/IVVFirUe
Recaps http://bit.ly/slnpP2
Twitter @ProdMgmtTalk

Brought to you this week by the AIPMM

The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM, Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. Please visit our sponsor at http://www.aipmm.com http://bit.ly/y78RcK

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