Brian Lawley, CEO and Founder, 280 Group & Author of 5 Books, Discusses The Seven Phase Standard Product LifeCycle: What You Must Know For Your Products To Succeed
How can businesses make their products DRAMATICALLY more successful? There is a process that companies can implement to ensure success and avoid disastrous mistakes commonly made. There are critical decisions that must be made in order for a product to succeed. Ignore these decisions and you risk product failure. By understanding the seven phases that every product passes through, product managers can guarantee that shipped products will better meet customers' needs and deliver increased revenues and profits.
Brian Lawley, CEO and Founder, 280 Group & Author of 5 Books, will speak at the weekly Global Product Management Talk on Monday, May 14, 2012 at the simultaneous times of 4:00-5:00 PM Pacific / 6:00-7:00 PM TEXAS TIME / 7:00-8:00 PM Eastern Time, which will be Tuesday, May 15, 2012 9:00 AM in Sydney, Australia using the hashtag #ProdMgmtTalk on Twitter.
Brian says, "The Global Product Management Talk is providing a unique and extremely valuable service to the Product Management community. We are VERY excited to contribute to efforts that educate product managers and move the profession forward."
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NOTE: DAY & TIME!
Monday, May 14, 2012 at the simultaneous times of 4:00-5:00 PM Pacific / 6:00-7:00 PM TEXAS TIME / 7:00-8:00 PM Eastern Time, which will be Tuesday, May 15, 2012 9:00 AM in Sydney, Australia
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Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available for on-demand consumption on the web, iTunes, Google Play and mobile devices.
Questions For Discussion
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt
Q1 What is the Seven Phase Product Lifecycle Process?
Q2 What phases are most often overlooked or ignored in companies?
Q3 How do the roles of product management and product marketing fit into the standard product process?
Q4 How does innovation come into play in the process?
Q5 What corresponding documents are recommended as best practices to follow the process?
Q6 How can I implement this process at my company to improve our product management?
Brian Lawley's answers:
Q1 What is the Seven Phase Product Lifecycle Process?
7 phase product lifecycle is a worldwide standard for #prodmgmt
7 phases on #prodmgmt conceive, plan, develop, qualify, launch, market, deliver
#prodmgmttalk covers 280 Group Optimal Product Process for #prodmgmt
#prodmgmttalk #280Group discusses AIPMM 7 phase product lifecycle
Q2 What phases are most often overlooked or ignored in companies?
End of life often ignored in 7 phase #prodmgmt lifecycle
Conceive phase often ignored in 7 phase #prodmgmt lifecycle
Q3 How do the roles of product management and product marketing fit into the standard product process?
#prodmgmt ensures great products are delivered in 7 phase lifecycle
#prodmktg ensure products are given best chance of success in the marketplace
www.280group.com resources section white paper: #prodmgmt vs #prodmktg
Q4 How does innovation come into play in the process?
#innovation occurs in the first phase of the Seven Phase Standard LifeCycle
Q5 What corresponding documents are recommended as best practices to follow the process?
Key docs in 7 phase lifecycle Business case, mkt needs, product description, beta, launch, marketing, end of life
Q6 How can I implement this process at my company to improve our product management?
#280group executive presentation available to help implement better #prodmgmt at your company
Implementing the Optimal Product Process takes planning, training and tools
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About Brian Lawley
Brian Lawley is the CEO and Founder of the 280 Group. He is the author five product management and marketing books, The Phenomenal Product Manager, Expert Product Management, 42 Rules of Product Management, 42 Rules of Product Marketing and Optimal Product Process and. Brian is a former President of the Silicon Valley Product Management Association and was awarded the Association of International Product Marketing Management award for Thought Leadership in Product Management. He is the editor of the Product Management 2.0 blog and newsletter and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter.
About Global Product Management Talk
The Global Product Management Talk is curated for passionate product professionals and business owners who want to teach, learn & network about managing products, including Agile practitioners involved with developing, designing & launching products, brands, marketing, user experience, customer service, project management, and everyone who cares about the entire product management lifecycle process to guarantee successful products and companies.
Global Product Management Talk is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting.
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Brought to you this week by the AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM) and Certified Product Marketing Manager® (CPMM) program allows individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance.
Please visit our sponsor at http://www.aipmm.com http://bit.ly/y78RcK
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Product management books | The 280 Group
Twitter participants won the following 280Group books: - Expert Product Management @erikalandersen - The Phenomenal Product Manager @liz_blink - 42 Rules of Product Management @vfigatelix - Optimal Product Process @hillyla - Lean Product Management @equintanilla - Agile Product Management Excellence @sarah_donovan - 42 Rules of Product Marketing @nolanmatthew
http://bit.ly/JMx2eA -
Seven Phase Standard Product LifeCycle w/Brian Lawley 05/14 by ProdMgmttalk | Blog Talk Radio
Brian says, "The Global Product Management Talk is providing a unique and extremely valuable service to the Product Management community. We are VERY excited to support their efforts in helping to educate product managers and move the profession forward."
http://bit.ly/JaCNC2 -
Product Management LifeCycle Process Methodology | The 280 Group
Worldwide Standard Product Management LifeCycle Process & Methodology
http://bit.ly/L48l0S -
.: May 2012 SVPMA Event Recap
Report by Cindy F. Solomon: Brian spoke at the Silicon Valley Product Management Association May meeting re: Strategic Planning for More Effective Product Management with Brian Lawley, CEO and Founder, 280 Group
http://bit.ly/KbfdrY -
Transcript posted to Slideshare
Tweets
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Press Release: Global Product Management Talk On The Seven Phase Product Management Framework | PRLog
Brian Lawley, CEO and Founder, 280 Group & Author of 5 Books, Discusses The Seven Phase Standard Product LifeCycle: What You Must Know For Your Products To Succeed - PR11871873
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#ProdMgmtTalk Global Product Management Talk on Twitter @prodmgmttalk | LinkedIn
Global Product Management Talk On The Seven Phase Product Management Framework
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Upcoming AIPMM Webinar: Overhaul Your User Interface Without Upsetting Users
Tuesday, May 15, 2012 12:00 PM EDT/09:00 AM PDT Register Now: https://www2.gotomeeting.com/register/561707234
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Upcoming AIPMM Webinar: European Product Management Certification
Wednesday Webinar As product management certification becomes ever-more relevant and critical for success in the field, it is also now gaining increased awareness and importance throughout the world. This webinar will discuss becoming a Certified Product Manager(R) in Europe, including the details of the certifications, benefits of becoming certified, course and exam options, the worldwide standard ProdBOK(R) Seven Phase Product Lifecycle and any other questions you may have about how to use certification to move your career forward. Also discussed will be some of the key differences between product management in Europe versus the rest of the world, and how this applies to certification.
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prodmgmttalk · Storify
Global Product Management Talk @ProdMgmtTalk Weekly Broadcast & Twitter Chat #ProdMgmtTalk by @CindyFSolomon & co-host w/ expert. All things product, startup, conceive, plan, develop, qualify, launch, deliver, Agile, lean, methodology, UX, tools... http://bit.ly/silH98 http://bit.ly/m9KVE9
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Lanyrd: #ProdMgmtTalk: Seven Phase Standard Product LifeCycle w/Brian Lawley @the280group, 14th May 2012
Brian Lawley, CEO and Founder, 280 Group & Author of 5 Books, Discusses The Seven Phase Standard Product LifeCycle: What You Must Know For Your Products To Succeed
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Global Product Management Talk On The Seven Phase Product Management Framework
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