11/12/12 Global Product Management Talk CEO dilemma and Steve Johnson hangout
by prodmgmttalk

Steve Johnson, CMO, Primary Intelligence, Leads Google Hangouts Discussion On Titles, Responsibilities And Distinctions Of Product Managers

Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions broadcast live, which is made available for on-demand consumption on the web, iTunes, Google Play and mobile devices.

About Steve Johnson
Steve Johnson is a recognized thought-leader on topics for product, marketing, and sales leaders. Steve is Chief Marketing Officer for Primary Intelligence with a focus on instilling best practices in win/loss analysis and customer experience. His ideas on customer interaction help companies incorporate market facts into their product creation, marketing programs, and sales enablement. Prior to joining Primary Intelligence, Steve was a Pragmatic Marketing instructor for 15 years and personally trained thousands of product managers and hundreds of company senior executive teams on strategies for creating products that people want to buy. His popular ebook on the strategic role of product management has been downloaded over 100,000 times. Steve is a popular keynote speaker at forums throughout North America and author of many articles on technology product management and marketing.
Blog: http://blog.sjohnson717.com/
Twitter: @sjohnson717
site: http://www.primary-intel.com/author/sjohnson/

Some leading questions to get the discussion (argument!?) off the ground:

Q1. What size company needs a product manager? http://bit.ly/wbRq48 #prodmgmttalk #prodmgmt

Q2. Why can't the founder be a product manager? http://bit.ly/wbRq48 #prodmgmttalk #prodmgmt

Q3. Why do developers hate product managers? http://bit.ly/wbRq48 #prodmgmttalk #prodmgmt

Q4. What percentage of time should product managers spend outside the office? http://bit.ly/wbRq48 #prodmgmttalk #prodmgmt

discuss/debate/determine distinctions between titles, functions, responsibilities, boundaries, descriptions found in product management organizations:

Product Manager
Product Marketer
Product Owner
Agile Product Manager
Program Manager
Project Manager
Scrum Master
and in mobile app/SAAS startups, UX Designer

About Global Product Management Talk

The Global Product Management Talk is curated for passionate product professionals and business owners who want to teach, learn & network about managing products, including Agile practitioners involved with developing, designing & launching products, brands, marketing, project management, and everyone who cares about the entire product management lifecycle process to guarantee successful products and companies.

Global Product Management Talk is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting.

Global Product Management Talk: http://www.prodmgmttalk.com
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Below is a collection of blog posts on this subject for background reading enjoyment!

Continue the discussion with your comments & blog - email cindy@prodmgmttalk.com to add your posting to this list!

Share this pack :

  • Product Managers: Who Are These 'Mini-CEOs' And What Do They Do?
    In the world of technology, it's often the engineers and designers that are among the most celebrated. They are the people who literally build amazing prod
  • Google Hangout w/ Steve Johnson & Others! 11/13 by ProdMgmtTalk | Blog Talk Radio
    Listen to Audio and follow at http://www.blogtalkradio.com/prodmgmttalk Steve Johnson, CMO, Primary Intelligence, Leads Google Hangouts Discussion On Titles, Responsibilities And Distinctions Of Product Managers with Cindy F. Solomon and others Background Resources: http://bit.ly/wbRq48
  • #ProdMgmtTalk with Steve Johnson: Product Management Titles, Roles & Responsibilities - YouTube
    First Global Product Management Talk Google Hangout!
  • Not Exactly Steve
    Get Steve's album of guitar music mentioned at start!
  • Nov 12, 12 Tweets First Google Hangout w/ @Sjohnson717 - #ProdMgmtTalk
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  • Many roles, many titles - Steve Johnson on technology
    In the old days, a product manager would start a new job and tell the team, “I’m in charge now. I’m the CEO of the product.”
  • What Is The Best Way For A Product Manager To Get A Director Or VP Job At A Start-Up? - Forbes
    From Forbes: This question was originally answered by Scott Dunlap on Quora.
  • Product Management Metrics Be the Product CEO
    NOTE: Downloads are OFF. If you want a copy of the presentation, please contact Saeed Khan - @saeedwkhan on Twitter. A simple model to help Product Leaders manage their products like a CEO manages a company. i.e. stay focused on what's most important, but maintain a holistic view of the overall state and direction of the product. Covers 4 key areas -- Business, Organization, Go-to-Market, and Product.
  • I did not know I should be a product manager! | Foolish Entrepreneur
    Josh Liu's post inspired this collection!
  • The ideal product manager :: StartupCFO : Mark MacLeod
    At the earliest stages, product should be led by the founder and CEO. That person should set the vision, translate that into product requirements and stay really close to users and their usage patterns. For this reason, I have a strong bias towards technical / product founders.
  • Product Management as CEO Training
    Stanford's Entrepreneurship Corner: Mark Pincus, Zynga - Bing Gordon, Kleiner Perkins Caufield & Byers - If you can be a product manager, you can acquire the experience of acting as a CEO. The skills gained in product roadmapping, prioritizing tasks, interoffice communications, customer understanding, and product marketing are absolute necessities for being an effective enterprise lead. So says Mark Pincus, CEO and Founder of Zynga, who suggests this necessary on-the-job training for aspiring entrepreneurs. Be strategic. Take your times. Build yourself at world class companies before stretching your own ideas to task.
  • Is the new CEO a Chief Product Manager? « Evil Fish
    Summary: great product leaders, are able to drive few of the most successful companies in the world.
  • Tariq Krim - Product CEO's vs the World Key Note - dreama.tv
    Tariq Krim's key note at the STARTUP WEEK 2011 Video - discussing What is a Product CEO
  • Product CEO vs The World - slides go with video above
    This is the first iteration of my keynote at Startup Week . Please let me know your feedback
  • The importance of becoming the CEO of your product « Michel Besner's Blog
    Michel Besner's Blog of Ryma - Feb 12, 2012 posting For many of us, we begin our product management career by doing what is basically feature management: defining what the development team will be working on. In its simplest form, all you need to do in this position is calculate the number of developm
  • I am NOT the CEO of my Product – Exploring the Depths of Product Management
    we are not CEOs, not even of our product(s). Ivan Chalif is The Productologist.
  • The CEO as Head of Product by Marty Cagan
    Posted by marty cagan on August 31, 2010 on the SVPG, The Silicon Valley Product Group
  • betashop, The CEO of a startup must be the primary product manager
    From Jason Goldberg CEO of Fab.com The CEO of a startup must be the primary product manager One of my more controversial viewpoints is that the CEO of a startup must be the primary product manager. My extreme position on this is that I...
  • There is no such thing as a CEO of pre-product startup. Get off of it. | Hacker News
    Semantic discussion about the connotation of the word CEO
  • Business Anthropology and the Culture of Product Managers
    Steven Haines, author of the book The Product Manager’s Desk Reference supports that by adding, “product management is the pivot point of successful business” (p. 5) though he adds “the product manager is a person appointed to be a proactive product or product line ‘mini-CEO’ or general manager” (p. 15). Haines’ last statement oddly contradicts the actual experience of product managers who describe their greatest challenge as the lack of power or authority, quite different from that of a CEO or general manager.
  • Product Manager as CEO: A tired conversation « Street Smart Product Manager
    Is this a tired metaphor by now? Must Product Management continue to be defined by what other role it is or isn’t similar to?
  • Software Product Manager: You're like the CEO...but you're not. How to manage diagonally. - Product Management Blog
    People often say being a great PM means thinking of yourself as the mini-CEO. While I often give this advice as well, the reality is it's even tougher than it sounds because you usually don't have direct authority of a CEO.
  • Product Manager to CEO
    Things to consider if you want to move from product marketing into a CEO position
  • Powered by Blackblot™ Knowledge Base - Product Manager as Product CEO?
    Question: Are product managers really the CEOs of their products? Answer: The Product Manager is not the “CEO of the Product” as this is a notion that is
  • If product managers are CEOs of their products, why aren’t more of them CEOs?: Ask A Good Product Manager: Your product management questions answered
    Question: If the whole idea of good product management is about effectively being the CEO of a product, then why do so few CEOs seem to come from product management? Answer from Derek Britton of Microfocus.
  • The Product Manager as CEO-Heir Apparent « Mike Urbonas – Product Marketing/Management and Business Intelligence Blog
    about CEO who started in product management mentions John Mansour, Pragmatic Marketing, etc... Also read: Be a Dogged (Not Dog!) Product Marketer/Product Manager http://bit.ly/A5w0Vw
  • Global Product Management Talk On the CEO of the Product Debate
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