Ron Brown, CEO & Author On Secrets Leading Companies Know That You Probably Don't At The Global Product Management Talk On Twitter
Leading companies bring in over twice the revenue from new products as their less-successful peers. What do they know that the rest of us do not?
Successful companies spend much more time figuring out how to be more innovative. Small Agile development teams have emerged as a cornerstone strategy - their organizational design, which encourages discovery, experimentation, and self-governance, produces significant benefits, not least of which is speed. When Agile teams are employed, parent companies (or investors) get more innovation attempts per dollar. But in leading companies, Agile-like teams are only the start, not the end, of the pursuit of innovation. New product development leaders have recognized that Agile teams still lack critical knowledge about what makes products successful from a marketing standpoint. No surprise; these Agile teams are made up of developers, who are mostly engineers.
Each week, The Global Product Management Talk is a real time event featuring an expert guest speaker who asks questions of the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their audio comments over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event online and as a mobile application in the Android and iTunes marketplaces.
This week, a drawing will be held during the real-time Twitter Chat for participants using the hashtag #ProdMgmtTalk - attend to find out what you can win! Background resources: http://bit.ly/zYROOe Mark your calendar with the correct time: http://bit.ly/ywKVGN
Successful entrepreneur and author Ronald Brown dug through 60 years of industry research about product success, which he augmented with developer interviews in a wide range of companies. Ron Brown will discuss 10 core strategies, many of which are not readily apparent, that leaders take to give them their significant competitive edge.
Brown will be speaking at the weekly Global Product Management Talk on Twitter Monday, February 6, 2012 at the corresponding times of 2:00 PM Pacific Time, 5:00 PM Eastern Time, which will be Tuesday, February 7 at 9:00 AM Sydney, Australian Time using the hashtag #ProdMgmtTalk
Ron Brown is a successful startup CEO with an extensive background in technology and consumer marketing. He started his career at Nestle, and then moved to international ad agencies J. Walter Thompson and BBDO. At JWT, Brown managed the HP computers and printers businesses. As VP Corporate Marketing at Wyse Technology, he gained global channels, distribution and corporate marketing experience. As president at eFax.com, he built one of the fastest growing consumer internet sites. Brown is also a patent holder and author of the book titled "Anticipate. The Architecture of Small Team Innovation and Product Success," available on Amazon, Apple iTunes, Barnes & Noble, and Kobo.
“I'm really looking forward to my discussion with the Global Product Management Talk community using Twitter," said Ronald Brown, Managing Partner at Brown & Company LLC. "What could be faster and more efficient?"
Today's Questions for Discussion:
Q1 Please introduce yourself, where you are tweeting from & your involvement w/ #prodmgmt #prodmgmttalk
Q2 What is the definition of a "leading company"?
Q3 How do Agile teams fit into their strategy?
Q4 What is the most important skill a developer can have?
Q5 How do you determine what customers need?
Q6 What is the most important business skill for the 21st century?
Q7 What is the reason Agile is gaining in popularity in large companies?
Q8 Where do you look for ideas internally?
Q9 What is the "surprise element" of business models?
Thank you to today's sponsor: AIPMM
The Association of International Product Marketing and Management (AIPMM) provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM) and Certified Product Marketing Manager® (CPMM) program allows individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance. The new and improved website now allows members rapid access to the vast array of professional resources, including exclusive member-only content. Visit often to get timely, useful, pertinent information you can trust. For more information on issues concerning product management and product managers, go to http://www.aipmm.com.
-
Broadcast: The Marketing Side of Agile w/ Ronald Brown @browncompany 02/06 by ProdMgmttalk | Blog Talk Radio
http://www.BlogTalkRadio.com/prodmgmttalk Follow here for broadcast reminder & audio location of event
http://bit.ly/yzWgcb -
Twitter Transcript on Slideshare: The Marketing Side of Agile: Secrets For Success w/ Ron Brow...
Transcript from Feb 6, 2012: Global Product Management Talk Ron Brown, CEO & Author @browncompany The Marketing Side of
http://slidesha.re/zOntb1 -
Clayton Christensen: How Pursuit of Profits Kills Innovation and the U.S. Economy - Forbes
"Practical men, who believe themselves to be quite exempt from any intellectual influence, are usually the slaves of some defunct economist.” John Maynard Keynes Gartner Symposium ITExpo 2011 on October 16-20, 2011
http://onforb.es/z34SGl -
What is Amazon's approach to product development and product management? - Quora
referenced by Beta_Boy during chat
http://b.qr.ae/AA2KeT -
Six Steps to Put Christensen's Jobs-to-be-Done Theory into Practice - Forbes
Nine of the ten most valuable companies in America can trace their greatness to reconceiving a market’s boundaries. From ExxonMobil to Apple to Wal-Mart, these firms expanded markets that others saw as static.
http://onforb.es/ygW7qQ -
Why Business Models Matter - Harvard Business Review
by Joan Magretta "Creating a business model is, then, a lot like writing a new story." mentioned by speaker
http://bit.ly/y2gbGp -
The Ray Kroc Story :: McDonalds.com
Ray Kroc was a man with a passion for perfection - find out how he created a restaurant empire. McDonalds got idea for BigMac (amongst others) from franchisee. mentioned by speaker answering "Where do you get innovative ideas?"
http://mcd.to/x2RFXO -
P&G Connect + Develop - Portal Home
Did you know that more than 50 percent of product initiatives at Procter & Gamble involve significant collaboration with outside innovators? mentioned by speaker
http://bit.ly/weSU6h -
Ideas in Circulation » Blog Archive » “Good direction doesn’t stifle creativity, it stimulates it.”
BBDO Problem Detection Approach mentioned by speaker
http://bit.ly/yamO11 -
10 Proven Strategies of High-Performance Teams [INFOGRAPHIC]
What is the genetic structure of a high-performance team? We've identified 10 core innovation strategies of new product leaders.
http://on.mash.to/x03ceC -
Feb 6 Transcript Cleaning - #ProdMgmtTalk
Unedited Transcript of Tweets
http://bit.ly/wLEgp1 -
RSVP: Global Product Management Talk on Twitter @ProdMgmtTalk - Eventbrite
Global Product Management Talk presents Global Product Management Talk on Twitter @ProdMgmtTalk -- Monday, February 6, 2012 -- San Francisco, CA
http://bit.ly/yYpB0e -
Book: Anticipate. The Architecture of Small Team Innovation and Product Success (9780615287997): Ronald Brown: Books
Amazon.com: Anticipate. The Architecture of Small Team Innovation and Product Success (9780615287997): Ronald Brown: Books
http://amzn.to/pLWjZu -
The Marketing Side of Agile - YouTube
As good as Agile development is, it has shortcomings.
http://youtu.be/jcHiG-YYTxw -
Global Product Management Talk On The Marketing Side of Agile: w/ Ron Brown @browncompany at Global Product Management Talk | Lanyrd
Lanyard Event page
http://bit.ly/zetUFE -
Global Product Management Talk on Twitter @prodmgmttalk #prodmgmttalk | LinkedIn
--- NOTE: TIME CHANGE Monday, February 6, 2012 2:00-3:00 PM Pacific / 5:00-6:00 PM Eastern / corresponding to Tuesday, Feb 7 9:00 AM Sydney Australia Find your time: http://bit.ly/ywKVGN
http://linkd.in/rRMaEz -
PR: The Global Product Management Talk On The Marketing Side of Agile | PRLog
The Global Product Management Talk On The Marketing Side of Agile. Ron Brown, CEO & Author On Secrets Leading Companies Know That You Probably Don't - PR11786863
http://bit.ly/wovbFe -
Ronald Brown | LinkedIn
View Ronald Brown's professional profile on LinkedIn.
http://linkd.in/xpnK41 -
.: The Marketing Side of Agile at the SVPMA
Event write up
http://bit.ly/ozCmwH -
Find Your Time for Event
This World Clock shows what time will be in cities all over the world at a given time in past or future
http://bit.ly/ywKVGN -
Pack of Links: Feb 6: The Marketing Side of Agile: 10 Secrets for Success w/ Ron Brown @browncompany
Collection of Background Resrouces: Ron Brown, CEO, Brown Company, & Author On Promoting Creativity And Innovation At The Team Level
http://bit.ly/zYROOe -
From our sponsor AIPMM ProdBOK Seminar
Developing the Guide to the Product Management Body of Knowledge Friday, February 17, 2012 9:00 AM - 10:00 AM PST (ProdBOK) Join Greg Geracie, president of Actuation Consulting and author of Take Charge Product Management as he discusses his role as Editor-in Chief of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK). Greg will discuss AIPMM's sponsorship of this effort and share his observations and perspective on the need for developing a professional standard for the product management profession. He will walk through his perceptions of the factors driving the need for a BOK, the current state of the profession, and the collaborative approach being undertaken to develop ProdBOK. Join us for what is sure to be an interesting discussion!
http://bit.ly/xoRh1q