Oct. 3, 2011: Product Management and Value Co-Creation w/Jose Briones, PhD.
by prodmgmttalk

Jose Briones, PhD. Leads Twitter discussion on successfully developing valued products and services: Value Co-Creation not only describes a business management trend of jointly creating products, the term also refers to a change in orientation towards quantifying the customer experience. Value co-creation is a movement towards recognizing the perceived value experienced by the customer throughout all interactions with the product, brand and service. Product managers recognize that the value of the customer experience is much more than mere financial transactions. This discussion will uncover how value co-creation can be applied to the successful development of products and services.

Questions for Discussion:
Q1 How do you define value?
Q2 Are there different types of value?
Q3 How do you measure value?
Q4 What do you define value co-creation?
Q5 What successful examples are you aware of where value co-creation has been used in the successful development of products and services?
Q6 What advice would you have to a company that wants to get into value co-creation?

Share this pack :

  • Recap: Value Co-Creation and Product Management w/Jose Briones, Ph.D. - #ProdMgmtTalk
    Edited tweet summary from discussion
    http://bit.ly/oXjSsq
  • Oct. 3, 2011: Product Management and Value Co-Creation w/Jose Brion...pdf
    Transcript of Tweet Chronology from Oct 3, 2011: Global Product Management Talk w/ Jose Briones, Ph.D. on Value Co-Creation and Product Management
    http://slidesha.re/olMZYz
  • Audio podcast: Product Management and Value Co-Creation w/Jose Briones PhD 10/03
    Blog Talk Radio PodCast of speaker discussing tweets with co-hosts Cindy F. Solomon and Adrienne Tan. Value Co-Creation not only describes a business management trend of jointly creating products the term also refers to a change in orientation towards quantify Oct 03
    http://bit.ly/pRXc5Z
  • Eye on Innovation, Design and Technology
    Jose Briones' blog: Keeping an eye on developments and trends in innovation, design and technology
    http://bit.ly/pzhSFv
  • Jose Briones Profile | LinkedIn
    View Jose Briones's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Jose Briones discover inside connections to recommended job candidates, industry experts, and business partners.
    http://linkd.in/nhzgOo
  • Value Co-Creation, The New Approach To Successful Product Innovation
    Innovation exists at the intersection of invention and value and the best approach to create value is a new technique called value Co-creation. Co-creation not
    http://slidesha.re/nqm2Aw
  • Value-based Service Systems: Value Co-creation
    Value co-creation is bringing in your own resource to achieve the beneficial outcomes with the firm at the point of consumption (remember, we are still talking about value-in-use?)
    http://bit.ly/o8zfiU
  • How Co-creation Differentiates Customer Experience « 90:10 Blog
    Here are some numbers: 86% of companies say customer experience is a top strategic priority for 2011; 76% seek to differentiate based on customer experience; 46% have a companywide program for improving customer experience currently in place and another 30% are actively considering it; and 52% have a voice of the customer program in place with close to 30% more actively considering it. With the majority of companies focused on improving customer experience, how can a company expect to differentiate on it?
    http://bit.ly/nBnos9
  • Co-creation And The Impact On The Three Levels Of Product
    Philip Kotler in Principles of Marketing devised an interesting concept of benefit building with a product. There are three levels of product, and each have a different impact by co-creation. The three levels are the Core Product, the Actual Product and the Augmented Product. Understanding the three levels and where co-creation can add value or will transform the process will increase adaptiveness, competitiveness and differentiation.
    http://read.bi/oFFLGz
  • What’s Your Platform for Value Co-Creation? « Social CRM ideas by Mark Tamis
    Dr Graham Hill, of Optima Partners enlightens us on why companies should shift their focus from producing for to creating value with customers – which is to optimize the value for all parties!
    http://bit.ly/pw2btV
  • My personal definition of Business with Customer Value Co-creation
    Wim Rampen's Blog. Please also read the rich commentary from people like Don Peppers, Graham Hill, Tom Asacker, Esteban Kolsky etc.
    http://bit.ly/pBIgz7
  • Press Release: The Global Product Management Talk On Value Co-Creation | PRLog
    The Global Product Management Talk On Value Co-Creation. Jose Briones, Ph.D. Leads Twitter Chat On Successfully Developing Valued Products And Services - PR11681582
    http://bit.ly/napdxM
  • Unedited Transcript of Tweets: Oct 3 Transcript Cleaning - #ProdMgmtTalk
    Global Product Management Talk is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions (on Facebook) with live audio of thought leader and co-hosts commenting (on Blogtalkradio). Hashtag #ProdMgmtTalk co-hosted by Cindy F. Solomon @cindyfsolomon & Adrienne Tan @brainmates Mondays 4-5 PM PDT with guest speakers discussing product management business related issues, broadcast simultaneously on BlogTalkRadio.com/prodmgmttalk Transcripts & podcast available after event.
    http://bit.ly/n8ZPZ8
  • RSVP on Eventbrite
    Global Product Management Talk presents Global Product Management Talk on Twitter @ProdMgmtTalk -- Monday, October 3, 2011 -- San Francisco, CA
    http://bit.ly/mVsTww
  • Pack of Links Oct. 3, 2011: Product Management and Value Co-Creation w/Jose Briones, PhD.
    Background resources
    http://bit.ly/pFUhTE