Oct. 3, 2011: Product Management and Value Co-Creation w/Jose Briones, PhD.
by prodmgmttalk

Jose Briones, PhD. Leads Twitter discussion on successfully developing valued products and services: Value Co-Creation not only describes a business management trend of jointly creating products, the term also refers to a change in orientation towards quantifying the customer experience. Value co-creation is a movement towards recognizing the perceived value experienced by the customer throughout all interactions with the product, brand and service. Product managers recognize that the value of the customer experience is much more than mere financial transactions. This discussion will uncover how value co-creation can be applied to the successful development of products and services.

Questions for Discussion:
Q1 How do you define value?
Q2 Are there different types of value?
Q3 How do you measure value?
Q4 What do you define value co-creation?
Q5 What successful examples are you aware of where value co-creation has been used in the successful development of products and services?
Q6 What advice would you have to a company that wants to get into value co-creation?

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  • RSVP on Eventbrite
    Global Product Management Talk presents Global Product Management Talk on Twitter @ProdMgmtTalk -- Monday, October 3, 2011 -- San Francisco, CA
  • Pack of Links Oct. 3, 2011: Product Management and Value Co-Creation w/Jose Briones, PhD.
    Background resources